Coppead wins 1st annual Innovation Challenge Brazil
Congratulations and a job well-done to Insper. With some of our training and best practices for managing an official Innovation Challenge competition they skillfully executed. Obrigado Marcos & Insper!
Earlier this year, Idea Crossing partnered with Insper Sao Paulo (formerly IBMEC) to bring the first edition of a Brazilian Innovation Challenge.
Innovation Challenge Brazil edition sponsored by PepsiCo & Bunge: Winners announced! article in BusinessWeek of Brazil: http://bit.ly/5jIek6
Highlights(translated):
- BioBunge-Winning Solution: The
group drew up an action plan for the multinational agribusiness created
the BioBunge, and to produce biodiesel from grains and their ethanol
plants already installed. Once produced, the fuel could be replaced with the
producers supplying raw material to Bunge, and also buy fertilizer it
by grains.
- Reaction from Dir of Marketing & Sustainability: "As we know the industry, we became addicted to a vision waterproof. Listen to suggestions from qualified
people who do not live this everyday is [valuable], "says Adalgiso Telles,
director of marketing and sustainability of Bunge. The company, however, intends to produce biodiesel from grains in large scale.
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